Cola Wars: Going Global,,,,,,,,,,,,,,,,,,,,,,



What factors are considered when a firm chooses segmental information disclosures? Consider the article “Cola Wars: Going Global” (Cespedes, 2009). Next, using outside sources that you may seek and your professional experience, develop and write a 3- to 4-page paper concisely answering the following questions:

(A7.1) If you were an accountant for Pepsi, what specifically would be the relevant accounting research question with respect to choosing business-segment disclosures in view of its global competition with Coca-Cola?

(A7.2) What accounting standards must Pepsi consider when answering the question?

(A7.3) What must be known, estimated, and assumed to answer the research question?

(A7.4) What level of business-segment disclosure would you recommend to Pepsi given your research? Outline the basis of your recommendation.


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