Brands and Global Marketing.



Brands and Global Marketing.


Yum Overview.PNG

  • When examining a new foreign market, marketers at Yum! Restaurants International consider which factor to be the most important?
  • a. Retail concept’s fit with the market
  • How similar it is to the U.S. market
  • How familiar it is with Yum’s brand
  • The number of potential competitors
  • The ease of recruiting local staff


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